Coaching for tech leaders navigating complexity and change

You got promoted, your family grew, your scope tripled, complexity increased — and the way you used to work doesn't fit anymore. That's a signal it's time to build a new one.

I help senior ICs, EMs and tech leads navigate the moments when everything shifts at once, and come out standing: with a plan, a conversation script, a framework to rely on, and their confidence intact.

Former engineer and manager · 15 years in tech · Neuroscience-informed · Warm and direct

Daria Golub

This might sound familiar

You got promoted or moved to another company — and the skills that got you here aren't the ones you need next.

Or: your life got bigger — a baby, a parent who needs you, a move — and the way you used to operate doesn't fit anymore.

Or: it wasn't one thing. It was three things at once — and you're ready to build a way of leading that works for the life you have now.

This is for you if

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Where we focus

I coach senior ICs, engineering managers, tech leads and teams through the transitions where the old way of operating stops working. Together, we work on:

Getting clarity under pressure

When everything feels urgent, we find what actually matters. You leave each session with a specific plan or script. We build from your strengths and what's already working.

Having the hard conversations

Aligning expectations with your manager. Asking for what you need. Giving direct feedback. We build the scripts and practice them so you show up the way you want to.

Navigating the full picture

It's never just the role. It's the role and the new baby and the aging parent and the reorg. We take the whole picture — workload, expectations, constraints — and turn it into one plan that actually fits your life.

Most clients choose 7–9 sessions over 3 months.

How it works

1

We talk

A free 30-minute discovery call. You tell me what's going on. I tell you how I can help.

2

We work together

Regular 1:1 sessions tailored to your situation — practical and human.

3

You move

You take away specific things to do, try, and say — and we adjust based on what happens.

We combine coaching (decisions + clarity) with practical mentoring (frameworks + scripts) when useful.

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Daria Golub

About Daria

I'm a coach for senior tech professionals, managers and leaders.

My background is in tech. For 15 years I was building software and leading teams. I understand what it means to manage a team through a reorg, to quickly adjust to a changing environment, to lead while building a family. I find fulfillment in working with tech operators and teams as a coach, a mentor, and a community leader.

I'm grounded and warm, I'm direct, and I won't pretend something is working when it isn't. You'll get honesty, a real plan, and someone in your corner.

What clients say

Navigating complexity of new work environment and managing two teams.

"I was overwhelmed by multiple layers of challenges — hard to prioritize, stay focused, plan. As a result, after seven sessions, I can create a clear focus for the next two weeks, and I also feel confident going into any meeting because I know how to prepare, what I want to get out of it, and what is expected of me."
— Alexey Penchukov, Engineering Manager

Gaining clarity and confidence in the next career step.

"Daria introduced me to several new tools that helped me see myself from different perspectives. The results exceeded my expectations: I discovered new sides of myself, clarified what I want to strive for at work, and gained a deeper understanding of my values. Daria is a thoughtful guide, and everything from scheduling to time management was handled with great care."
— Ekaterina Kalinina, Head of Product
ICA Certified Professional Coach ICA Team Coach

Newsletter

I write about what senior tech professionals actually go through — the stuff that doesn't make it to LinkedIn. Leadership, compound pressure, navigating transitions. New posts are weekly on Tuesdays at 9am CET. Subscribe, it's free:

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Something needs to change.
Let's figure out what.

You don't need a polished goal. Just bring what's real.

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